Sexual Assault Awareness Month Campaign
Spectrum of marketing materials including digital asset, social media posts, print flyers and posters.
The Sexual Assault Awareness Month Campaign was a community-wide effort, trying together several student and department organizations. Centered on principles of Storytelling, Movement, Safety, and Solidarity, REPS aimed at building a healthier consent culture on campus and provide spaces for survivors within our community. The scope of materials spanned from social media graphics, posters, email headers, stickers, buttons, TV and screen adverts, and so much more. The materials had to be coordinated across different organizations, meeting branding guidelines, and maintaining key messaging on a variety of sensitive and thought-provoking subjects, events, and platforms.