Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide.

Sexual Assault Awareness Month

Client: Title IX REPS
Designer: Serena Kathleen Johnson

Sexual violence is rampant. Traumatic. Irreversible. It not only makes victims out of individuals, but it victimizes entire communities, tearing away a sense of safety we all deserve to feel.

The SAAM campaign at the University of San Francisco brought visibility and unity to conversations surrounding sexual violence prevention and survivor support. Featuring a month of events, discussions, resources, and observances, the campaign was a collaborative effort to foster critical conversations about consent, accountability, and community support. As part of this initiative, I designed a brand for REPS, the organization that hosted SAAM, and shaped the campaign’s visual identity through a bold, layered, and textured design system. Vibrant and purposefully imperfect, the visuals echoed the struggles, strength, and resilience of the community, amplifying the voices of those involved while supporting vital initiatives through digital assets, social media posts, and print materials.

Sexual Assault Awareness Month Campaign, April 2022. Movement graphic.
Sexual Assault Awareness Month Campaign, April 2022. Movement graphic.
Sexual Assault Awareness Month Campaign, April 2022. Solidarity graphic.
Sexual Assault Awareness Month Campaign, April 2022. Solidarity graphic.
Sexual Assault Awareness Month Campaign, April 2022. Safety graphic.
Sexual Assault Awareness Month Campaign, April 2022. Safety graphic.
Sexual Assault Awareness Month Campaign, April 2022. Storytelling graphic.
Sexual Assault Awareness Month Campaign, April 2022. Storytelling graphic.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide Cover.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide Cover.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide, page 1 & 2.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide, page 1 & 2.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide, page 11 & 12.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide, page 11 & 12.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide, page 17 & 18.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide, page 17 & 18.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide, page 23 & 24.
Sexual Assault Awareness Month Campaign, April 2022. REPS Branding Guide, page 23 & 24.
Sexual Assault Awareness Month Campaign, April 2022. Merchandise.
Sexual Assault Awareness Month Campaign, April 2022. Merchandise.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.
Sexual Assault Awareness Month Campaign, April 2022. Social media graphics.