Living Green is a comprehensive educational initiative aimed at inspiring behavioral change within the University of San Francisco community in the fight against climate change. I directed this project from its inception, focusing on building the content and rhetoric of the campaign to empower individuals with the knowledge that their actions can create significant impact through small, community-level changes.

To achieve this, I developed a visually captivating and earth-focused design system that aligns with the institution’s design framework. The system was crafted to ensure accessibility across both web and print formats, making the Living Green Resource Guide a practical tool for faculty and staff. By emphasizing a compelling narrative and cohesive design, this initiative fosters a culture of sustainability and encourages the community to adopt environmentally responsible practices.